Professional Work Experience

BIO-key International: Director, Brand & Content Strategy | February 2022 – Present

  • Oversee brand marketing, product marketing and growth marketing efforts, ensuring key messaging and all marketing activities align with brand identity and organizational strategic imperatives. 

  • Own the development, distribution and promotion of brand content, including webinars, blogs, corporate website content, social media, eBooks, infographics, data sheets, whitepapers, videos and thought leadership. 

  • Led the creative and content development for BIO-key’s first ever ConnectedTV ad campaign, yielding 250,000+  impressions, 125K+ unique users reached and 2,500+ website visits in 30 days.

  • Executed multi-channel demand generation campaign to support organizational business objectives, achieving a 150% increase in MQLs and 90% pipeline growth in Q3 and Q4 of 2023.

  • Implemented revitalized approach to BIO-key webinar strategy, creating a monthly series yielding 2X the number of registrations, 3X the number of attendees, and a 40-50% conversion rate of registrants to attendees.


LEWIS Global Communications: Content Manager | December 2020 – November 2021

  • Built holistic measurement framework to evaluate engagement of the crypto developer audience across digital channels, including social media, discussion boards and chat forums. After implementing optimized engagement tactics, the overall interaction rate increased by 40% from Q1 2021 to Q3 2021.

  • Managed social media team through the process of drafting, editing and delivering weekly social media content and editorial calendars across owned channels – including Facebook, Instagram, Twitter and LinkedIn.

  • Led creative and content development processes for multiple Juniper Networks’ product-focused paid social media campaigns that consistently exceeded benchmarks for click-thru rate (3.79% actual vs 0.47% benchmark), cost-per-click ($1.24 actual vs $3.22 benchmark), cost per landing page visit ($2.99 actual vs $9.22 benchmark), and video view rate (45.54% actual vs 37.83% benchmark). 


MilliporeSigma / Merck: Digital Strategy Consultant |  May 2020 – December 2020

  • Launched and managed external-facing COVID-19 website, Pandemic Response Data Dashboard, including design + structure, functionality, UX strategy,  content curation and content editing.

  • Engaged the science and research community by monitoring social and traditional media daily to inspire owned content publishing on brand website and social media channels.

  • Developed marketing and advertising strategy to promote the COVID-19 Data Dashboard, which included platform strategy, audience identification, budget allocation and content development.

  • Wrote scripts and provided creative direction for videos and social media animations in support of the MIT CoLab Supermind Activation partnership.


Actual Brand: Content & Strategy Consultant | March 2019 – April 2020

  • Developed creative platform to drive national awareness campaign for the U.S. Pharmacopeia 200th anniversary, which drove a 4.5X increase in new website visitors and grew organic social media channels by 8,165 followers on LinkedIn, 289 followers on Facebook and 447 Twitter followers since campaign launch.

  • Managed long-term $4M advertising budget for USP 200thAnniversary campaign, including project fees and out-of-pocket expenses.

  • Led strategic content partnerships for the USP Anniversary program, including TEDMED speaking opportunities and the co-branded research study with the MIT Center for Collective Intelligence.


Weber Shandwick: Senior Digital Associate |  January 2016 – March 2019

  • Developed comprehensive content strategy for brand campaigns, including defining audiences using complex segmentation and  persona creation, providing strategic platform recommendation, crafting social engagement tactics and planning long-lead content calendars.

  • Led copywriting and testing for the most efficient HealthCare.gov marketing component: direct response email. In 2017, direct response yielded more  than one million sign-ups, accounting for 11% of total enrollments.

  • Developed and executed Hellmann’s #Strangewich social media campaign, the recipient of Twitter’s #Impact Award and Unilever’s most successful promoted hashtag in its history.

  • Launched Unilever’s annual #ShareAMeal campaign to raise awareness around child hunger in the U.S., which included influencer programs, brand  partnerships and organic social media content. The campaign reached its goal of one million social media engagements in 36 hours.