A little bit about me.
I am a results-driven marketing leader with over 11 years of experience in brand strategy, content marketing, and digital growth. Passionate about storytelling and data-driven decision-making, I specialize in optimizing multi-channel campaigns, SEO, CRO, and audience engagement to drive measurable business impact.
I've successfully led cross-functional teams, launched high-performing content strategies, and managed large-scale marketing budgets to elevate brand visibility and revenue. From overseeing a corporate podcast with 30% quarterly growth to spearheading SEO initiatives that boosted keyword rankings and website traffic, I thrive on creating innovative solutions that resonate with audiences.
With expertise in social media strategy, creative direction, and performance analytics, I am dedicated to helping brands amplify their voice and connect with their customers.
Areas of Expertise
Brand & Content Marketing
Growth Marketing & Demand Generation
AEO & GEO
Copywriting
Creative Direction
SEO
Website CRO
Social Media Strategy
Featured Project: Building an AI-Search-Optimized Content Ecosystem
Answer Engine Optimization program to increase Vestmark brand visibility across core AI Search Models and become the recommended answer for advisors and investment firms looking for wealth tech solutions.
160%
Increase in brand visibility
52%
Cited footprint expansion
17%
Vestmark source share
200K+
Monthly content hub citations